Hi, I'm Eloi Carrara, a Senior Art Director based in São Paulo with 15+ years of experience in advertising and design. I've led creative projects for major brands across healthcare, retail, and promotional campaigns — delivering work that's both visually sharp and strategically grounded.

My background spans full 360° campaigns, brand identity, and hands-on art direction for clients like Shell, American Express, BTG, Carrefour, L’Oreal, and Mantecorp. I'm also a lettering artist, which brings a craft-driven, human touch to everything I create.

I work remotely with agencies and brands worldwide, bringing senior-level thinking and execution without the overhead.

Let's make something great together.

Global Reach, Seamless Collaboration I am fully equipped and experienced in working with international remote teams. Based in São Paulo, Brazil (GMT-3), my working hours offer an excellent overlap with both North American (EST/PST) and European time zones, ensuring smooth, real-time communication and agile project turnarounds. Available for freelance projects, contract roles, and remote agency partnerships worldwide.

Brands I’ve Worked With:

Brands I’ve Worked With:

What I Do Best:
  • Creative & Art Direction: Campaign Concepting, Visual Strategy, Moodboarding, 360° Integrated Campaigns.
  • Typography & Lettering Arts: Custom Lettering, Expressive Typography, Type-Driven Key Visuals, Visual Identity Enhancements.
  • Design & Layout: Print & Digital Advertising, Premium Branding, Presentation Design, High-End Layout Crafting.
  • Production Supervision: Photo Shoot Direction, Creative Casting, Post-Production & Image Retouching Oversight.

Selected Experience:

• Senior Art Director – Sallero (Present)
• Senior Art Director – tm1 Brand Experience
• Art Director / Designer – Hypera Pharma (Brazil’s largest pharmaceutical company)
• Senior Art Director – Tugarê Group
• Senior Art Director – BriviaDez (Brivia)
• Senior Art Director – Lowfat Comunicação
• Senior Art Director – Voilà!
• Art Director – Y&R (WPP Group)
• Art Assistant – J3P
• Art Assistant – Grupo Rái

Let’s create something impactful together.
Whether you have a project in mind, need a reliable senior partner for your creative team, or just want to say hello, feel free to reach out.

carraraeloi@gmail.com
Connect with me on linkedin.com/in/eloicarrara