Mantecorp | Summer Campaign

Episol is Mantecorp's flagship sunscreen line and the most recommended sun care brand among dermatologists in Brazil. A campaign of this scale demands more than good visuals. It demands a cohesive creative vision that holds across every single touchpoint.

Embedded full-time within the client's in-house team, I had complete ownership of the art direction from concept to delivery. I defined the campaign mood, color palette, and locations, led the casting process, and was hands-on in directing the video concepts as well. Every creative decision was mine.

For the campaign's lead talent, I cast Maria Klaumann, one of Brazil's most prominent fashion models and a Vogue Brasil cover star, bringing an editorial quality to the brand that reinforced Episol's position as a premium, dermatologist-recommended product.

The campaign covered the full Episol product range, including tinted and untinted formulas, mineral, spray, cream, and stick formats, and was deployed across Instagram, YouTube, TikTok, OOH, POS, and medical representative materials.

Taking a hero product into its most important seasonal moment, with full creative responsibility and no room for error, is the kind of challenge that sharpens every skill a creative director has.

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