Amex | F1

American Express brought its premium brand experience to the Brazilian Grand Prix through an exclusive Fan Fest space, designed for invited cardholders and guests. The brief centered on exclusivity: creating an environment where every detail reinforced what it means to be an Amex customer.

As Art Director on this project, I was responsible for the full creative execution, from the key visual to the scenography across all areas of the space. The visual language needed to feel premium and globally consistent while connecting with the energy of one of Brazil's biggest sporting events.

Scroll ↓