Amex | F1

We designed the full brand experience to activate Amex’s global sponsorship in Formula 1, positioning the brand as the gateway to premium access with real meaning. The project was built to place clients at the heart of the most exclusive Grand Prix moments—both on and off the track.

From scenography to participant comfort, every detail was carefully planned to deliver an elevated experience. We developed dedicated spaces for photo opportunities, ensuring memorable keepsakes while reinforcing brand recall. The result was a seamless blend of hospitality, immersive environments, and unique touchpoints that highlighted Amex’s promise of access to the most desired experiences.

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