Shell | F1

Every year during the Brazilian Grand Prix at Interlagos, Shell hosts a large-scale hospitality space welcoming the general public, gas station owners, celebrities, and VIP guests. The brief was to create an environment that turned brand exposure into genuine connection.

Working as one of two Art Directors at the live marketing agency holding Shell's events and activations contract in Brazil, I was responsible for the full scenography and activation concepts across all selected areas of the space, designing immersive experiences that reinforced the Shell and F1 universes at every touchpoint.

The project was won through a competitive pitch and fully executed at Interlagos, one of motorsport's most iconic venues.

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