Shell | F1

Proposal for the São Paulo Formula 1 Grand Prix, where we crafted the art direction, activations, and every detail of the brand’s touchpoints with the audience. The concept was designed to ensure that each interaction created a memorable experience, keeping Shell at the center of unique moments — from guest accreditation at Palácio Tangará, to the VIP area at the racetrack, and even the grandstands. The proposal was approved and is set for production in 2026.

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