KV's | Promo

Promotional campaigns live and die by their key visuals. When the mechanic is clear and the deadline is tight, the art direction needs to do the heavy lifting fast, and do it right.

This selection brings together KV-driven campaigns created for brands across beauty and retail, including Vichy, L'Oréal, Garnier, and Maybelline, all part of the L'Oréal Group portfolio, as well as Cresci e Perdi, a children's resale brand.

Each campaign was built around UGC generation and brand awareness, designed to drive consumer participation and social engagement. Working in close partnership with a copywriter, I was responsible for all visual concepting and art direction, building every key visual from scratch within tight internal and client approval cycles.

The recurring challenge in this type of work is speed without sacrifice. Short turnarounds, multiple stakeholders, and high visual standards demand a process that is both agile and precise. These pieces reflect that balance.

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