BTG | Mynt

Mynt is BTG Pactual's platform for cryptocurrencies and digital assets, launched to position one of Latin America's most respected banks as a credible player in the crypto space. The creative challenge was balancing two worlds: the innovation and modernity that crypto audiences expect, and the solidity and trust that BTG has built over decades.

As a freelance Art Director brought in for this project, I developed the visual identity study for Mynt's social media presence working directly with the bank's brand specialist. The goal was to create a visual language that felt native to digital assets without losing the institutional weight of the BTG name.

The solution was built around a color palette and graphic system that bridged both worlds, modern enough to attract a new generation of investors, while grounded enough to reassure those who already trusted BTG with their money.

I designed the full Instagram presence and content structure, including short-form video formats for YouTube covering market insights and platform education.

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